How to use links in text

When we link to other pages, we should always try to use inline links like this as opposed to doing something like ‘You can find out more about this here‘.

There are two reasons for this. One is that inline links are more descriptive, so when you want to link to an article about what VALUES clients think about the service, people are more likely to click on the link because they can see what it’s going to be about.

The second reason is for accessibility. For someone with a visual impairment using a screen reader, not only will the link be more descriptive but it will also be read out more naturally by the screen reader software.

Imagine how difficult it would be to understand click here something like this read more if it was read out to you like this and we asked you to read more here.

Some summary points

Let’s go over some key points:

• Stick to basic formatting and use things like quote formatting sparingly to ensure that articles are clear and easy to read
• If you’ve used an image, make sure it has the alt text field completed
• Choose the right category for the post so that the relevant ‘read more’ links will appear underneath it
• If the article is for a funded project with logo requirements, make sure to select the right funding stripe to appear at the top of the page (don’t add funding text or images at the bottom of the page, most guidelines say that funder logos should be prominent and at the top of pages)
• Fill in the SEO details in the Yoast plugin underneath the article (these will help with articles appearing correctly in Google searches)

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